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Opinion: 50 Shades of Food Transparency

[ad_1] The global food system is changing in a few key ways. Chief among them is increasing consumer demand for more information about where their food comes from. As a farmer producing pasture-raised, grass-finished beef, lamb, and goat meat for direct-to-consumer sales, I see it happening every day. The demand extends to more than just […]

Poultry, egg prices fall on Covid-19 rumours

Wholesale prices of poultry and egg in the country have plunged by 15-30 per cent since the outbreak of the novel coronavirus disease, or Covid-19, in China, and poultry farmers blame it on fearmongering on social media platforms such as WhatsApp and Facebook. “The misinformation passed on through social media about spread of the virus […]

Agtech acquisition alert! Israel’s ICL acquires Growers to boost digital offering

[ad_1] ICL, the $5 billion Israeli fertilizer company, has acquired North Carolina-based Growers Holdings, a data-driven farming platform that aims to provide farmers, agronomists, and other professionals with better decision-making capabilities. The terms of the acquisition were not disclosed but it is understood the deal was similar in size to recent precision ag acquisitions such […]

BREAKING: Pea power! Israeli seed breeder Equinom closes $10m Series B 

[ad_1] Equinom, an Israeli seed breeding startup designing enhanced crops like “shatter-free sesame” or peas bulked with a higher protein content without genetic engineering, has closed its Series B funding round at $10 million. Leading the round is BASF Venture Capital, which marks the first early-stage investment from the German chemicals giant into an Israeli […]

India’s answer to vertical farming raises $5.5m Series A

[ad_1] India’s fresh produce industry has severe shortcomings. Bottom line: Not enough of it gets produced; nor can its consumers rely on its consistency or freshness. For the producers themselves, getting their tomatoes or lettuce to market at a fair and timely price is fraught with financially hazardous uncertainty. Does this all herald an opening […]

France’s Sencrop acquires sensor maker Visio-Green in start of consolidation play

[ad_1] Sencrop, which provides weather data to farmers throughout Europe with its agro-weather stations and sensors, has acquired Visio-Green Agriculture, a subsidiary of Latitude GPS in what Sencrop’s co-founder indicated would be the first “in a process of consolidation and bringing more value to farmers.” Founded in 2016, Visio-Green makes sensors for agriculture including agro-weather […]

BREAKING: Freight Farms raises $15m Series B led by Ospraie Ag Science

[ad_1] Container farming startup Freight Farms has raised a $15 million Series B led by Osrpaie Ag Science, a venture firm focused on sustainable ag. Existing investor Spark Capital also participated in the round, which brings the company’s total funding to over $28 million. The news follows a major recent announcement from the Boston-based company: […]

5 things to think about when marketing new tech to farmers

[ad_1] Editor’s Note: Jeff Caldwell is an agricultural content marketing manager for Lessing-Flynn Advertising in Des Moines, Iowa. Raised on a farm and ranch in western Kansas, the veteran of agriculture media and marketing has over 20 years of experience connecting with farmers and members of the agribusiness community in the US and around the world, […]